The E-Myth Revisted by Michael E. Gerber

When your inner entrepreneur, manager, and technician duke it out—who usually wins? According to Michael Gerber, the problem with most start up businesses is that usually the same inner personality wins out to the detriment of the others. All three traits are necessary to build a business and I would propose all three are necessary to build any dream as well. The entrepreneur is the visionary—the dreamer. The manager is the strategic planner-- the organizer. The technician is the implementer --- the doer.

Michael Gerber’s, 1995 book, The E-Myth Revisited, exposes the myth that our entrepreneur personalities are the part of us that strikes out on the adventure of owning our own business. Gerber claims it’s usually a competent technician who figures if he can do it for this guy why not do it for him self. Chapter by chapter unveiling the e-myth the imbalance is exposed, the technican can't do by himself afterall-— it takes all three inner personalities to work together to develop a new business.

Step by step Gerber takes us through a developmental process that far surpasses all the business planning material you have ever reviewed. The difference--- this business plan has a chance of actually working, turning your business or your idea for a business into a money-making machine. But the good news is—it's not about the money—it is about the dream. Seeing your dream come true while building a business that people will love to be a part of—your customers will love it, your employees will love it, and you will love it too!

I am extremely excited by the business strategy that we have developed at R4C Ranch from the steps explained in The E-Myth Revisted. I have had my dream in my head for many years and couldn’t figure out why I couldn’t get anyone as excited about it as me. Frustrated by my inability to communicate my ideas I was often discouraged by what felt like a “pipe dream” slipping farther from reach. After creating my Organizational Strategy I finally had a tangible replica on paper of the enterprise previously trapped in my head. "I get it, Michael, and finally so do everyone I show my Organizational Strategy to."

TOP SIX “Dreamer’s” TO DO LIST
1. Determine who is your inner boss—your entrepreneur, your manager, or your technician.
2. Develop your less dominate inner personalities by stepping out of your comfort zone.
3. Read The E-Myth Revisited and change your view of your business or job and the way you see your dream.
4. Take some time to contemplate and write out your primary aim--- your life’s story.
5. Share your primary aim with your Dream Team and plan to close the gap a little every day.
6. Begin your business/dream development program by designing your strategic objective and begin designing your strategic plan.

Dreamers--- I highly recommend putting The E-Myth Revisited on your reading list -- for the small business owner it’s a must-read NOW. It will change the way you manage whatever you have to manage—your job, your home, your dream. The systems you’ll develop are applicable to any life management you do and we all must do it. I used to think routine meant the end to my spontaneous nature—what fun is that? But systems management plans are fruit growing routines that free up time for guilt-free, stress-free spontaneous time to live our dreams.